To start, it is focused on sellers with features that include:

See your numbers at a glance: Revenue, orders, customers, average order value, and refunds, for the day, week, or month

Track your trend: Watch revenue on a chart you can tap to scrub any point in the period

Know your top products: Your best sellers, ranked by revenue

Follow activity as it happens: Your latest orders as they come in, with your full history a tap away

The app is now in beta, and we’re inviting merchants to try it before launch and help shape what comes next.

To express your interest, reach out to us at product@sendowl.com

There’s a new section in your SendOwl dashboard: Customers, one place to see every person who’s bought from you.

Until now, your buyers lived inside individual orders. If someone emailed you with a question, you had to dig through your order history to piece together who they were.

Customers flips that around: start with the person, then see everything about them.

What you can do today

Browse every customer: ​See their name, email address, and when they first bought from you

Find anyone quickly: Search by email address or customer ID. Paste in the email from a support message and pull up the customer’s full picture

See their history at a glance: View completed orders, jump to every order they’ve placed, and see if they’ve left any reviews

Understand their account status:​ If you use customer accounts, see whether they’ve claimed their account and when they last logged in

You’ll find Customers in your dashboard sidebar, between Orders and Marketing.

We deliberately started with a fast, clean directory of your buyers, and we’ll grow it from here.

Explore new Customers feature in your dashboard here!

PayPal is moving away from the older technology behind its Express and Standard integrations, so we built a new integration with PayPal on its newer platform.

It was a major undertaking, designed to help you keep selling and getting paid through PayPal as it retires its older systems.

Curious how this might impact you? Read our PayPal update for all the details.

Read the full PayPal update here

We know how much mental energy goes into running your business, so we want your SendOwl dashboard to reduce that load, not add to it. That's exactly what drove this update.

Here's what's new when you log in:

Sometimes a cleaner view is all it takes to feel more in control. One small step for an owl, one giant leap for SendOwl kind. 🦉

Predictable billing. Reduced costs. Two months completely free. What's not to love?

We're thrilled to announce that is now available on all SendOwl plans. Choose to pay annually and we'll give you 12 months of service for the price of 10.

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Here's how it works: you pay upfront for 10 months, and we load your account with 12 months' worth of SaaS credits.

Those credits are drawn down each month as your plan fee is applied. Stay on the same plan, and they'll last you the full year. Upgrade? Credits get consumed a little faster. Downgrade? They stretch even further.

Flexibility baked right in. . 🎉

Ready to see how much you'd save? Head over to your plans page and check it out:

👉 View Annual Plans & Savings

We know that billing surprises are nobody's idea of a good time, so we've been on a mission to make sure you always know exactly where you stand.

The latest step in our Billing Transparency journey brings key usage data right to your SendOwl dashboard home page, front and center, where you can't miss it.

First up: . Your plan includes a monthly bandwidth allocation, and now you can see exactly how much you've used, live on your home screen. In the rare cases where usage goes over, you'll see the overage amount and any associated cost clearly displayed, so there are zero surprises when your bill arrives.

Just below that, we've also surfaced your alongside your plan limits. This gives you an at-a-glance read on how your business is growing and how that maps to your current plan. So if you're approaching a plan threshold, you'll see it coming well in advance.

We're not done here; more transparency improvements are on the way. Our goal is simple: your billing should never catch you off guard. 🎯

We've listened. Staring at a wall of form fields when you're just trying to get your product live? Not a great experience. So we rebuilt the whole thing.

Say hello to our brand new stepped product creation process — a guided, focused flow that takes the overwhelm out of launching your digital products and puts the joy back in.

Here's how it works:

Upload the file (or URL) you want delivered to your buyer. Everything begins here, because your content is what it's all about. It immediately puts you in the right headspace: "This is the experience I want my buyer to have."

Name it, price it, describe it. Not sure what to write? Our built-in Wizard is right there to help you craft something compelling without staring at a blank box.

Upload images that bring your Product Sales Page to life. Great visuals sell — we give you the space to make that count.

At any stage in the process, you can jump straight into a live preview of your Product Sales Page. See exactly what your buyers will see before you ever hit save.

Want your PDF stamped? Your spreadsheet locked? Your video streamed only? This is where you dial in exactly how your content is protected and delivered.

Take one final look at everything in all its glory, then hit . Done. 🎉

No more overwhelm. No confusion. Just a clear, confident path to putting world-class products in front of your buyers.

We know you're busy. You don't have time to go hunting for the numbers that tell you how your business is actually doing. So we fixed that.

Your SendOwl dashboard homepage now greets you with an instant snapshot of what matters most: your sales, orders, and refunds, right at the top of the page. No clicking around required.

You'll also see how each metric is trending against the previous period, so you know at a glance whether things are heading in the right direction. 🦉📊

Think of it as your business health check the moment you log in. (The owl approves.)

And we're not stopping here. There's more good stuff landing on the dashboard very soon.

Watch this space.

They say a picture is worth a thousand words — and honestly, we couldn't agree more.

Rich, expressive product images are the heartbeat of a great Product Sales Page, and we want to make it as easy as possible for you to show your products at their best.

Until now, adding multiple images meant uploading them one... by... one. And look, we get it, that's a bit of a drag (pun very much intended). So we fixed it.

You can now grab multiple images at once and drag and drop them directly onto your product configuration page in one go. No more repeat clicking; just drop them all in, and you're done. 🦉

And once they're in, the fun doesn't stop there.

Simply drag and drop your images into whatever order feels right. Want your most eye-catching shot front and center as the featured image? Done. Changed your mind? Drag it. The order updates instantly, and you'll see exactly how it looks in the live Product Sales Page preview in real time — no guessing, no saving and refreshing.

It's a big quality-of-life impact, and it's one of many steps we're taking to make SendOwl the most trusted home for digital sellers out there.

We spend a lot of time in our own tools — and honestly, a fresh coat of paint goes a long way. We've rolled out a cleaner, more polished look to the product creation page, because the experience of building your products should feel just as good as selling them.

Here's what's changed:

make it immediately obvious where you are and where you need to go — no more hunting around.

with subtle but meaningful tweaks so each input, selection, and option is easier to read and quicker to fill in.

that are crisp, clear, and satisfying to use — because nobody should have to squint at a settings page.

Together, these updates make the product creation experience feel noticeably lighter and more intuitive.

Sometimes it really is the little things. 🦉✨