We know that billing surprises are nobody's idea of a good time, so we've been on a mission to make sure you always know exactly where you stand.

The latest step in our Billing Transparency journey brings key usage data right to your SendOwl dashboard home page, front and center, where you can't miss it.

First up: . Your plan includes a monthly bandwidth allocation, and now you can see exactly how much you've used, live on your home screen. In the rare cases where usage goes over, you'll see the overage amount and any associated cost clearly displayed, so there are zero surprises when your bill arrives.

Just below that, we've also surfaced your alongside your plan limits. This gives you an at-a-glance read on how your business is growing and how that maps to your current plan. So if you're approaching a plan threshold, you'll see it coming well in advance.

We're not done here; more transparency improvements are on the way. Our goal is simple: your billing should never catch you off guard. 🎯

We've listened. Staring at a wall of form fields when you're just trying to get your product live? Not a great experience. So we rebuilt the whole thing.

Say hello to our brand new stepped product creation process — a guided, focused flow that takes the overwhelm out of launching your digital products and puts the joy back in.

Here's how it works:

Upload the file (or URL) you want delivered to your buyer. Everything begins here, because your content is what it's all about. It immediately puts you in the right headspace: "This is the experience I want my buyer to have."

Name it, price it, describe it. Not sure what to write? Our built-in Wizard is right there to help you craft something compelling without staring at a blank box.

Upload images that bring your Product Sales Page to life. Great visuals sell — we give you the space to make that count.

At any stage in the process, you can jump straight into a live preview of your Product Sales Page. See exactly what your buyers will see before you ever hit save.

Want your PDF stamped? Your spreadsheet locked? Your video streamed only? This is where you dial in exactly how your content is protected and delivered.

Take one final look at everything in all its glory, then hit . Done. 🎉

No more overwhelm. No confusion. Just a clear, confident path to putting world-class products in front of your buyers.

We know you're busy. You don't have time to go hunting for the numbers that tell you how your business is actually doing. So we fixed that.

Your SendOwl dashboard homepage now greets you with an instant snapshot of what matters most: your sales, orders, and refunds, right at the top of the page. No clicking around required.

You'll also see how each metric is trending against the previous period, so you know at a glance whether things are heading in the right direction. 🦉📊

Think of it as your business health check the moment you log in. (The owl approves.)

And we're not stopping here. There's more good stuff landing on the dashboard very soon.

Watch this space.

They say a picture is worth a thousand words — and honestly, we couldn't agree more.

Rich, expressive product images are the heartbeat of a great Product Sales Page, and we want to make it as easy as possible for you to show your products at their best.

Until now, adding multiple images meant uploading them one... by... one. And look, we get it, that's a bit of a drag (pun very much intended). So we fixed it.

You can now grab multiple images at once and drag and drop them directly onto your product configuration page in one go. No more repeat clicking; just drop them all in, and you're done. 🦉

And once they're in, the fun doesn't stop there.

Simply drag and drop your images into whatever order feels right. Want your most eye-catching shot front and center as the featured image? Done. Changed your mind? Drag it. The order updates instantly, and you'll see exactly how it looks in the live Product Sales Page preview in real time — no guessing, no saving and refreshing.

It's a big quality-of-life impact, and it's one of many steps we're taking to make SendOwl the most trusted home for digital sellers out there.

We spend a lot of time in our own tools — and honestly, a fresh coat of paint goes a long way. We've rolled out a cleaner, more polished look to the product creation page, because the experience of building your products should feel just as good as selling them.

Here's what's changed:

make it immediately obvious where you are and where you need to go — no more hunting around.

with subtle but meaningful tweaks so each input, selection, and option is easier to read and quicker to fill in.

that are crisp, clear, and satisfying to use — because nobody should have to squint at a settings page.

Together, these updates make the product creation experience feel noticeably lighter and more intuitive.

Sometimes it really is the little things. 🦉✨

See exactly is paying you, not just what they paid

We know planning your subscription revenue gets messy when you have to juggle multiple reports just to answer simple questions like “Who actually made this payment?” or “Where did this subscriber come from?”

So we’ve upgraded the to give you the full story for every recurring charge, all without needing to merge it with the orders report first.

Now, even if the original subscription was purchased years ago, each payment line includes the key order and buyer details you need to make sense of your revenue over any date range.

Here’s what you’ll now see in the enhanced report:

Phew! That's a lot of information, but in practice, this means you can:

In short: fewer spreadsheets, more clarity, and a much happier forecasting owl.

You can grab the updated report format directly from your SendOwl dashboard here:

Each new plan has

And importantly...

We're introducing new SendOwl plans that give you more value at no extra cost.

Available today, February 09, 2026, .

We're also changing the plan names to reflect common usage and reducing bandwidth overage fees for the entry-level plans.

We're doing this because you told us that and sometimes forced small businesses to commit to features before knowing if they'd help.

We heard, and we've removed those barriers, so now, .

We’ve started rolling out a cleaner, more focused way to create products – and you can try it today on the Add New product page.

Instead of cramming everything onto one busy screen, each key step now has its own dedicated page so you can stay in the zone and get live faster.

Next, you'll be able to lean on our product description wizard when you get to the sales copy step, so staring at a blank box becomes a thing of the past.

One small owl step for this release, many more steps coming soon (including the ability to upload much larger files directly from your browser).

This is still very much in progress, and we’d love your help shaping it. If you have feedback or ideas, drop us a line at product@sendowl.com – we’re all ears (and feathers).

Cheers, Paul.

Hey folks, now you can keep the buying spree going without getting stuck in the cart!

We love our sleek SendOwl 2.0 checkout template—it's SEO-friendly and showcases your products beautifully to boost those conversions. Plus, you've already got that handy live preview of your Product Sales Page as you set things up:

But oops, when buyers added items, there was no easy "Continue shopping" link to send them back to grab more goodies. We've fixed that now—they can click right back to where they came from and keep filling that cart. Whoosh! 🦉

Subscriptions are a lovely thing: recurring revenue, predictable income, and a steady base of happy customers who love what you create. When someone cancels, it stings a little, but often, they are just taking a short break before swooping back to you.

Until now, when a subscriber quietly reactivated their subscription, SendOwl handled everything in the background but didn’t tap you on the shoulder to let you know. That meant you were missing a perfect moment to welcome them back, tag them in your CRM, or update access in any connected systems.

From today, whenever a subscriber reactivates their subscription, we’ll send you an email notification with:

No more hunting around to see who has returned or when it happened. Now you can greet those returning subscribers like VIPs, with far less clicking and far more hooting.