Subscriptions are a lovely thing: recurring revenue, predictable income, and a steady base of happy customers who love what you create. When someone cancels, it stings a little, but often, they are just taking a short break before swooping back to you.

Until now, when a subscriber quietly reactivated their subscription, SendOwl handled everything in the background but didn’t tap you on the shoulder to let you know. That meant you were missing a perfect moment to welcome them back, tag them in your CRM, or update access in any connected systems.

From today, whenever a subscriber reactivates their subscription, we’ll send you an email notification with:

No more hunting around to see who has returned or when it happened. Now you can greet those returning subscribers like VIPs, with far less clicking and far more hooting.

Creating a new product in SendOwl should feel exciting, not confusing. With the new , you can now see exactly what your buyers will see, right from the product configuration screen in your SendOwl dashboard.

As you edit your product, the preview updates instantly, so you always know how things will look before you hit save.

This live preview makes it much easier to understand how all those product components—price, descriptions, images, and more—come together on the final Product Sales Page.

Buyers will visit your Product Sales Page from all kinds of devices, so the preview lets you switch between views to see how your page adapts.

Sometimes you just want a bigger canvas (especially if your eyes, like some of ours, appreciate a little extra help).

If you want a step‑by‑step walkthrough of previewing your Product Sales Page in progress, there’s a dedicated help article with all the details.

Oh, and while you’re there, you can also explore more tips on crafting high‑converting sales content in SendOwl!

If you use ActiveCampaign with SendOwl, today’s update is for you.

We’ve upgraded our ActiveCampaign integration to fully support their v3 API, which means your buyer data now flows to your mailing lists in a more robust, reliable, and future‑proof way.

In practical terms: you sell, we send the right buyer details and tags to the right list, and your automations fire like clockwork—less flapping around, more soaring conversions.

Give your Square buyers instant digital goodies 🎁

One of the easiest ways to delight your Square customers is to automatically drop digital content into their inbox the moment they buy. Whether you’re handing over a bonus PDF with a physical product, sending a license key, or surprising loyal buyers with a free download, we’ve made that whole flow much more robust and reliable.

If there’s a specific flow you use (for example, “physical purchase + emailed PDF + unique coupon code”), reply with details and we can share best-practice setup tips so your owls deliver exactly what you need!

When you set a custom color on the Legacy 1.0 checkout templates, you rightfully expect that color to follow your buyers all the way through checkout and delivery.

Until now, there was one odd feather out: the cart abandonment pop-up screen for the default SendOwl 1.0 template ignored your custom color and fell back to the default blue. That meant a small but noticeable break in your branding at a critical recovery moment.

We’ve fixed that. From today, your chosen custom color is applied consistently across all pages in the 1.0 checkout flow, including the cart abandonment pop-up. Your buyers get a smoother, more on-brand experience, and you get one less visual glitch to worry about as you work to recapture those almost-lost sales.​

One less reason for your customers to fly the coop mid-checkout!

We had a little mix-up with trial dates (oops 🦉). If you signed up later in the month, your “end of trial” date might have looked a bit off. Totally our fault — and we know that kind of thing can be frustrating.

The good news? It’s all fixed now! No matter when you start your trial, your billing page will always display the correct billing and trial end dates. Clear, accurate, and exactly what you’d expect.

We've simplified product creation! Our product description wizard now automatically generates content across all three description areas—Description, Summary Points, and Detailed Summary—using just your keywords.

We heard you: manually crafting Summary Points and Detailed Summary sections after using the wizard felt redundant. So we fixed it.

The updated wizard now handles your entire product description in one go:

Tell the wizard your product keywords, and it generates professional copy for all three sections automatically. No more jumping between fields or starting from scratch on each section. Everything flows together seamlessly.

You get your products live faster without sacrificing quality. That time you used to spend writing Summary Points and Detailed Summary? Now you can focus on what actually grows your business—marketing, customer relationships, and scaling your operations.

Fixed some issues where a gift order (where the recipient of the digital download is not the person paying) was not working as expected when the merchant's account had been suspended.

A small fix but a nice improvement!

The monthly accounting report email (which can be enabled or disabled in the SendOwl dashboard Sales Summary Emails settings page) contains a PDF file summarizing your sales, taxes, and fees.

However, merchants were finding it difficult to copy and paste directly from the PDF.

As such, we now include a CSV file alongside the PDF so you can directly import it into your accounting system or copy/paste the tabular accounting data as needed.

Sometimes it's the small things that help!

When editing products in bulk (applying changes to multiple products at once), you can now select a PDF stamping template.

That PDF stamping template will then be applied to any of the selected products that have a PDF file as an attachment.

It's a great way of enabling PDF stamping to multiple SendOwl products at once: